Most people say ‘craftsman’ or ‘craftsmen’, but we are more of a business than craftsmanship.
We are not craftspeople. We do not have a name.
I want my customers to feel comfortable. I can do that if I have a name and a phone number. People want to feel that they are getting a good deal. I do that by having a website.
A home web site can help you create a good customer experience. You have to choose a domain name if you want your business to get a large number of customers.
As a business owner, you have to know your customers. They want the best deal. When people buy a product, they want to have good quality of service and a positive experience.
What is a common misunderstanding about business?
Many companies think they get the credit card and don’t have to pay for shipping. If we were more honest, we would admit our business was taking in less than the sales amount. Instead, we pretend the customers don’t exist. We pretend we don’t exist. We pretend that the sale is based on what the customer says instead of what the salesperson says. We pretend the customers like us, instead of the salesperson likes us.
What are some business strategies that are not good for business?
We are not good at marketing. Instead, we post a notice on our website that the price is coming down $5 – $10. It’s a great way to sell us products. That way we can sell those products at a lower price when they sell. It is a good strategy! If you have a business with a lot of products, try selling them as a gift. It is a good way to generate sales.
Does every business have a business name?
No, many business names have been taken by people other than the original creator.
People have been building businesses for 2,000 years. There are businesses that have names of dinosaurs. How is it that we can come up with such names today? We are not unique.
A good name will give your business name a sense of permanency.
Most people have no idea who owns the companies they are using. A bad name can be extremely damaging. A terrible name can make people think your business is a scam.
I am tired of people assuming that I only build businesses of woodworking.
We have about 3-4 different products, so every
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