The first time a household shopper saw a sofa he or she might think, “What a nice piece of furniture! It must cost a lot of money.” And then, without knowing anything about the seller, a house guest would probably say, “How much for it?” However, the number of people who would actually say this number is low. For instance, if you asked 30% of people, at what price could one find that sofa, the result is only a slight reduction of the price.
The third time, the seller tells a different story. He or she will tell you that the cost for that sofa was a lot but they got it from a rich person. So, not realizing that the seller only told one person, you would think, “How much for it?” In the fourth time after that, someone from the audience might ask what the seller would give you and it would be a fair question.
What is the difference between advertising and sales messages?
Before asking a salesperson about selling it, ask the following question first: “Why is this particular sofa in your home being advertised?” Most salespeople will tell you that they advertise because they don’t want their products to be wasted because they were not designed for their market. But, if you ask the same question, they will often answer your question with a sales pitch that says, “Please purchase this sofa if you are looking for something that is stylish, practical, and will last in your home for years to come.”
When a salesperson says, “It’s good to have the space for more items in your home,” they may say the products are manufactured to the same standard that the furniture products are, yet the salesperson is selling them to you rather than the opposite.
So if you want to purchase these products at higher prices than what you are used to from a seller, ask another question: “What are you selling, and what am I purchasing that I might not normally be able to afford in my area?” If your question relates to product quality or durability, you often hear salespeople saying that their products are of the highest quality and they have all these extra features.
Why is it important to buy from more reputable sellers?
To make a sales situation easy to understand, when selling something that you already have, you know not to buy a product that is not of highest quality and of similar value, but when you are selling something that you don’t already have, the sale must go
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